RPR: Use of CMAs in Listings Presentations on the Rise
According to a survey of 800 REALTORS®, the percentage of agents who provide sellers with a CMA increased 8.3% from a similar 2018 survey. Providing sellers with an Estimated Home Value increased nearly 16% in the same period.
Additionally, the percentage of listing presentations resulting in a signed contract increased ten points from 46% to 56%. This is a good indication that a CMA is the new “price of admission” when it comes to listing presentations.
See the full survey results and then run your next CMA using RPR by following this step-by-step guide.
Vendor Spotlight: RPR Reports
For even more useful information from RPR, learn tips and tricks on how to customize, manage and maximize your RPR reports by watching our Vendor Spotlight video.