RPR (Realtors Property Resource)
NAR’s RPR (Realtors Property Resource) is the nation’s largest property database, exclusively for REALTORS®. RPR puts data, tools, and reports at your fingertips so you can respond to questions and requests instantly, and position yourself as an essential part of every transaction.
As an MLSListings subscriber, you have complimentary access to RPR. To go to RPR, click here.
You can also access RPR through your Pro MLS Dashboard.
RPR provides valuable tools for every facet of your real estate business:
- Listing Presentations: Nail that next listing presentation using RPR’s exclusive Realtor Valuation Model® (RVM®), home value refinement tool, and flexible comp analysis, then bring it all together in the customizable Seller’s Report.
- Prospecting: Develop spot-on strategies for identifying and marketing to a farm area using RPR’s search and mapping tools, and then create a CSV export of mailing data or generate labels on the spot.
- Investment Analysis: Run on-the-spot scenarios, instantly present and share results, and create customized reports for both Commercial and Residential properties.
- Buyer Tours: Build a start-to-finish, successful buyer experience using RPR’s dynamic data, impressive reports & Buyer Tour Tool in the RPR app.
- Relocations: Expand your geographic reach by building a relocation packet with everything your new clients need to know about an area.
- Open Houses: Create customized, professional-looking Market Activity and Property Reports for your next open house. Plus, the RPR app gives you on the spot access.
The RPR was website was recently redesigned, reorganized and refreshed for your success. Watch the following video for a tour of the new RPR:
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June 2020 Update: RPR updated its site with new tools to help track housing statistics in your market. Including updated charts and graphs on the Neighborhood Tab as well as a new Market Trends tab on the Property Details page. Additionally, many data sets were reformatted and new graphics added to better display the information.
For more details, read this article.
Watch this video for tips on how to customize and manage your RPR reports (as of September 2021). After watching, you’ll know more about how to create, customize and share each type of report. And your clients will be “wowed” at how much data-packed information they deliver.
Watch the following video for details on the latest updates with RPR (as of October 2022), including:
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RPR’s new Property Details page, featuring a more intuitive design to optimize agents’ workflow
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Important data updates related to schools, commercial tenant data and traffic counts
- Some favorite prospecting tips
Watch our Vendor Spotlight for new updates as of March 2023, including:
- Desktop: Search for properties within school attendance zones, property information page (top portion) upgrades, new pricing tools section, Seller’s Net Sheet & more
- Mobile: New search bar locations, map auto-search, Property Details Map Actions, real-time traffic, & more
- Preview of RPR Commercial
And watch our Vendor Spotlight for new updates as of August 2023, including:
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Shareable Market Trend Charts: Easily share up-to-date, hyper-local market trends and housing stats like never before with just a few clicks from the RPR website or mobile app
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AI-Powered Writer: Get copy, scripts and market data explanations in one button “tap”
- Free Canva Templates: Create visual content in a fraction of the time with little effort
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