Members Only PLUS Marketing Option FAQ

Market Your Listing Your Way

Our broker and agent community need marketing options that adapt to today's changing real estate landscape. That's why MLSListings is introducing Members Only PLUS, a broker-controlled option that expands how you can promote your Members Only listings.

For the first time, brokers who opt in can choose to syndicate Members Only listings to select third-party preview platforms, giving you additional opportunities to showcase properties to qualified audiences before they reach the public market.

As the industry continues to evolve, Members Only PLUS offers another solution in helping you tailor your marketing strategy, all while maintaining control over how Members Only listings are shared.

This new capability gives brokers greater flexibility in how listings are marketed while providing agents with more tools to support their clients' goals.

Your Broker is Required to Opt in for This to Be Available to You

This is an opt-in feature managed at the brokerage level.

If your broker elects to enable pre-market listing syndication, you will have the ability to decide whether to syndicate eligible pre-market listings to the platforms that have been approved.

If your broker does not opt in, this option will not be available to you, and pre-market listings from your office will not be syndicated.

I Do Not See the Syndication Options

If you do not see the Members Only PLUS option to syndicate your Members Only listing, please reach out to your broker or office manager. This would suggest that either your broker or office manager has either not yet set up their Members Only PLUS options, or they have elected not to make Members Only listings available for 3rd party portal preview pages.

While four third-party portal vendors have been confirmed as participants, Redfin is currently the only available option. We're waiting on the remaining vendors to finalize their agreements, so more options are coming soon. If your broker has opted in, those platforms will show up as options here as soon as they're available. 

You Continue to Have a Choice

Even after your brokerage enables pre-market syndication, your agents remain in control of their individual listings.

Making a platform available simply gives agents the option to syndicate eligible pre-market listings. Agents are never required to syndicate and may choose not to share a listing with any of the approved platforms.

Watch this short video on how to elect your available Members Only PLUS options when entering a new listing in the Listing Management system.

What Happens to the Data?

Once listing data is syndicated, MLSListings cannot control how third-party websites use or retain that information downstream.

However, MLSListings will stop providing data when a listing is no longer eligible for pre-market syndication. This includes when a listing:

1. Moves out of Members Only status

2. Changes to Contingent, Pending, or Sold

3. Is associated with a syndication option that you have not selected or later remove from your brokerage's settings

While we cannot guarantee when or how quickly third-party platforms remove previously received data, MLSListings will no longer distribute listing information once it is no longer eligible under your selected syndication preferences.

Frequently Asked Questions

Q: What is Members Only PLUS?

A: Members Only PLUS enables MLSListings‘ listing agents to take advantage of public portal preview options based on the opt-in selections of their broker. When enabled, it provides greater marketing flexibility for MLSListings subscribers to meet the needs of their clients.

Q: Can a broker select multiple public portals? 

A: Yes. Multiple portal destinations may be selected.

Q: Can agents select portals individually?

A: No. The public portal selections are controlled by their broker.

Q: What happens if the agent leaves the field for Members Only PLUS blank? 

A: The listing will not be included in the data feed to public portals preview displays.

Q: Can Members Only PLUS listings be shown to prospective buyers?

A: Yes, but only if the listing is designated as Members Only – Show. Listings that are designated Members Only – Do Not Show cannot be shown.

Q: Will the listing agent be able to see what their broker has selected?

A: Yes. When a listing agent selects Members Only PLUS Y/N, they will see a blue text link in the upper right corner of the data field option, stating “Click here to find out which preview portal this listing will be sent to.”

Q: Does Members Only PLUS work with both Members Only Show and Members Only Do Not Show?

A: Yes, it works with both types of Members Only listings.

Q: How frequently will the Members Only PLUS data feed be pushed or pulled by the public portals?

A: MLSListings makes a new or modified listing available for transfer to the portal approximately every five minutes. When they accept and display that data can vary.

Q: What happens if I change my Members Only listing to an Active status?

A: MLSListings will no longer include your listing in the Members Only PLUS data feed to participating public portals.

Q: Can the listing agent turn a Members Only PLUS listing on and off repeatedly?

A: Yes, but the terms and conditions of the individual public portals will dictate if the listing will be displayed multiple times while in their Preview option.

Q: Will DOM be calculated or displayed on the MLS and public portals while the listing is in Members Only PLUS?

A: Members Only listings do not display the DOM on the MLS displays or reports. However, public portals often create and display their own days-on-platform calculations.